For small businesses, reviews are everything. That’s because the vast majority of consumers read and rely on reviews when making decisions about what products to purchase or which local businesses to work with.
Reviews do something vitally important — they build trust. If you don’t have reviews, or if your reviews don’t paint a positive picture of your business, it’s almost impossible to build the trust necessary for consumers to convert to leads and customers.
But, trust isn’t the only reason why reviews are important. Reviews also play a key role in visibility on Google Maps. The better your reviews, the more reviews you have and the higher your average star rating, the higher you’ll rank in local search results on Google.
Here’s how to get more reviews to build trust and maximize your visibility in local searches on Google.