The Websites 360® website builder makes it easier than ever to build your own house cleaning company website, but knowing how and where to get started is the hard part. Here are a few quick tips to help you get started.
Inspiration for Your House Cleaning Website
House cleaning website ideas to get you started
Keep it clean
As a house cleaning company, you understand the importance of cleanliness. A home that’s cluttered and dirty is anything but relaxing, and the same principle applies to your website. Websites that are cluttered and busy are difficult to read and look unprofessional.
The most basic website design rule to keep in mind while building your website is just to keep it simple, like in the example above. Use a lot of white space around important elements, like calls to action (CTAs), buttons and key information, and focus on one element at a time above the fold (the part of the website that’s visible without scrolling).
Have a simple navigation
Most of the time, when someone visits your house cleaning website, they do so with a specific purpose in mind. Whether that’s to learn more about your services, get to know your team or sign up for an estimate, it’s important that they can do so as quickly and easily as possible.
The best way to ensure that your visitors find what they need when they visit your website is to stick with a basic navigation system, like the menu navigation shown above. Menu navigations are ideal because people are familiar with them and know how to use them.
Highlight your services
Although there are many potential reasons why someone is visiting your website, more often than not, they’re there because they want to know what services you have to offer. Do you offer one-off cleaning services or weekly cleanings? Do you offer move-in or move-out cleaning services?
Make sure that your visitors know exactly what services you have to offer by making them front and center on your website, like in the example above.
Trust is hugely important for the house cleaning industry. You’re not just selling a product or providing a service — you’re working in someone’s home, often, when they’re not there with you. That requires an insane amount of trust.
Build trust on your website any way you can. Trust badges, as shown above, are effective at helping to build some of that much-needed trust and differentiate your house cleaning company from the competition.
Showcase client testimonials
A lot of house cleaning companies claim to provide the best service, have the best prices and team, etc. But not every house cleaning company can be the best.
What you say about your house cleaning company matters, but not nearly as much as what your customers are saying. Highlight your happiest customers by showcasing their testimonials on your website, like in the example above.
Let’s face it, there are a lot of house cleaning companies out there competing for the same customers as you, offering similar services and even similar pricing structures. Suffice it to say, you need to figure out how to stand out from the crowd if you want your business to succeed.
Every successful small business has a unique value proposition (UVP). This is what makes you different from your competitors, the reason why your customers choose you. Whatever yours is, make sure that you make it front and center on your website and throughout your marketing.
Speaking of standing out, when someone is shopping for a house cleaning service, they’re often looking at multiple websites, comparing companies side by side. You only have a few seconds to entice a visitor to stick around and learn more. Make them count!
Using graphics, like the infographic shown above, helps you to highlight key information in a way that’s eye-catching and interesting. Best of all, you can use them in many other places besides your website, including on social media, in your blogs, etc.
Make it easy to get in touch
Once someone has visited your website, checked out your services and read your testimonials, the next step is for them to schedule an appointment. If you want your website to convert, you need to make the process as smooth, quick and seamless as possible.
Give your visitors lots of options to get in touch with you. Include your contact information on every page of your website, have a contact page, offer online appointment booking and have contact forms, like in the example above, throughout your website.