Your website has an important job: communicate your brand’s message and get users to convert. How you define a conversion might differ; you might classify a conversion as a direct purchase, or by a user clicking through to another page.
No matter what your ultimate marketing goal is, you want to do everything in your power to make sure your website is doing its job effectively. Have you considered adding video content to help drive conversions? If not, then read on.
Video is not only changing the way websites are built, but also how users interact with websites, browse, convert, and more. The number of people watching videos online only continues to grow. In fact, video is predicted to make up approximately 80 percent of all global traffic by the end of 2019. More people are interacting with brands that create video content consistently, and many consumers now expect to learn about products or services through a brand video. Forty-three percent of consumers say they want to see more video content from marketers.
So, if you’re not creating video content and using it on your website, you’re missing out on a whole audience (read: consumers) who are anxious to learn about you and what you have to offer. Let’s take a look at just a few of the ways video can help boost your website’s metrics and increase your performance KPIs for maximum return.