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How to Promote Your Dentist Website

Your dentist website is so many things. It's your most important marketing asset, a 24-hour salesperson and customer service rep, a platform for patient education and communication and a reflection of your practice's brand — just to name a few.

But here's the thing. Even a great dentist website won't drive traffic to itself. And, your website won't do your dental clinic much good if no one visits it.

Developing a dental website design that makes the right first impression, builds trust with visitors and converts them into leads and patients is just the first step for modern dentists. You also need to promote it.

In this blog, we're going to look at the various website promotion tactics available to dentists and which ones you should focus on in your clinic.

#1. Search engine optimization (SEO)

Dentist SEO is the practice of optimizing your website to rank higher in search engine results. It's a long-term strategy that can pay off in spades.

That's because people in your area actively searching for the dental services you offer are highly likely to convert into patients. And, the best part about SEO is that it helps to drive organic clicks, which are free!

By optimizing your website for on-page and off-page SEO, you can make sure your website shows up in the top search engine results for queries related to your dental services.

#2. LSA and search ads

Local Service Ads (LSAs) and search ads are two other ways to promote your dentist website and get found in local searches for dental care.

LSAs are Google-exclusive ads that appear when people search for services in your area. They help you to stand out from the competition and include helpful information such as your location, ratings and reviews. And, since you only pay for qualified dentist leads, it's a great way to maximize your advertising budget.

Search ads are the traditional PPC ads that appear at the top of SERPs (search engine results pages). They're a great way to quickly promote your website, control more real estate on the search engine results pages and drive clicks to your website.

#3. Social media marketing

Social media isn't just about sharing pictures with friends or posting your status anymore. It's also become a great platform for building relationships, engaging with patients and promoting your dental website.

Build out your organic social media presence by optimizing your profiles, posting regularly, using the right hashtags and engaging with your followers. And, complement your organic efforts with paid advertising.

Social media advertising allows you to target potential patients in your area, helping you get your ads in front of the right people and make the most of your ad spend.

#4. Email marketing

Email marketing is another great way to turn casual browsers into loyal patients. It also helps you stay top of mind with current patients.

You can send out emails with helpful tips, upcoming promotions or special offers or even confirm appointments. Plus, you can segment your list for targeted emails that are more likely to convert.

Another big benefit of email marketing is that it can help you avoid costly no-shows. You can send out reminder emails to patients and even include helpful information about how to prepare for their appointment.

#5. Listings management

Listings management is the practice of managing your online business presence across multiple platforms, like Google Business Profile, Top Rated Local®, Yelp, Facebook and more.

This helps you to control your online presence, remain consistent across all platforms and make sure potential patients can find the right information about you. Plus, you can also make your listings stand out from the crowd by adding professional photos of your clinic and team, getting reviews and posting updates.

Having a consistent business presence also helps to build trust with potential patients and makes it easier for them to find your practice on search engines.

#6. Reputation management

Did you know that most people are inclined to read reviews before making a purchase or working with a new local business — even a dental clinic?

Reputation management is the practice of monitoring and responding to reviews online. It helps you to build trust with potential patients, manage your online presence and ensure that you're putting your best foot forward.

Make sure you monitor your reviews across all review sites and respond to both positive and negative reviews. Responding to reviews shows potential patients that you care about their opinion and are willing to work to make things right.

Promoting your dentist website is an essential part of doing business in today's digital world. There are a number of tactics you can use to promote your website, from SEO to social media marketing and email marketing.

By investing in the right dentist marketing strategies, you can get more eyes on your website, build trust with potential patients and increase your patient base. And, the Marketing 360® dentist marketing platform has everything you need to get it right.

From one place, you can develop a convertible website, drive exclusive leads, master SEO and content marketing, connect with your community on social media and so much more. Plus, we have a team of marketing experts who can help as much or as little as you need.

Learn more and see our plans and pricing.