How to Promote a New Small Business Website-featured.jpg

How to Promote a New Small Business Website

Developing a website is the first step toward success for a lot of small businesses. However, it's just that — the first step.

Your small business website can be an effective lead-generation tool for your business, but in order to make sure that your small business website is successful, you have to put in the time and effort to promote it.

Here are a few tips for promoting your new small business website:

#1. Start with SEO basics

If you want people to find your website, you need to make sure it's optimized for search engines. That means doing your research and using the right keywords throughout your website content.

There are a lot of different aspects to SEO, but if you're just getting started, focus on these basics:

  • Use keyword-rich titles and descriptions
  • Optimize your website for mobile
  • Use alt tags for images
  • Create quality content

These days, most people search for products and services on search engines. By mastering the basics of SEO, you can improve your chance of getting found.

#2. Use social media

Social media is a great way to get the word out about your new small business website. Create profiles on all of the major social networks and start sharing your content. Make sure you use keywords and hashtags so people can easily find you.

And don't forget to include social sharing buttons on your website so people can share your content with their followers.

Also, make sure that you stay engaged with your followers on social media. If they comment on one of your posts, write a review for your business or ask a question, always respond in a timely manner.

#3. Invest in paid advertising

Paid advertising is a great way to get your small business website in front of a larger audience. There are a lot of different paid advertising platforms you can use to promote your business, such as Google Ads, Bing Ads, Facebook Ads and Twitter Ads.

When creating your ad campaigns, make sure you use targeted keywords and create ads that are relevant to your target audience. You should also track your results so you can see which ads are performing the best and adjust your campaigns accordingly.

Paid advertising can be a great way to jump-start your small business website promotion, but it's important to use it wisely. If you're not careful, you can quickly blow through your advertising budget without seeing any results.

#4. Use email and text message marketing

Email and text message marketing are other great ways to promote your small business website. You can use these platforms to send out special offers, coupons, discounts and other promotions to your customers and followers.

You can also use email and text message marketing to stay in touch with your customers and keep them up-to-date on what's new with your business. These platforms are also great for making announcements and sending out reminders.

Email and text message marketing can be extremely effective, but it's important to make sure you're not spamming your customers. Only send out messages when you have something valuable to share.

And always give people the option to opt-out of your email and text message list if they want to.

#5. Publish press releases

A press release is a wonderful way to get the word out about your small business website. A well-written press release can generate a lot of interest in your business and help you attract new customers.

When writing your press release, make sure you include all of the relevant information about your business, such as your contact information, website address, social media handles, etc. You should also include a few quotes from you or your team members.

And don't forget to include a link to your small business website in the press release so people can easily find it.

Press releases are an effective way to generate interest in your business and attract new customers.

#6. Promote your website offline, too

Just because you have a small business website doesn't mean you should only promote it online. You can also promote your website offline through print, radio and TV ads, as well as through word-of-mouth.

If you have the budget, investing in some offline promotion can really help to drive traffic to your website. But even if you don't have a lot of money to spend, there are still some offline promotion methods you can use, such as distributing flyers and business cards.

Regardless of how you choose to promote your small business website, the important thing is that you get started and keep at it. Promoting your website takes time and effort, but it's well worth it when you start to see the results.

No amount of promotion will make a poorly designed website effective for lead generation. if your small business website isn't up to par, it may be time to build a new one. Luckily, Websites 360® makes it easy.

Start building your website with our easy-to-use website builder today.