How to Market Your Plumbing Business-Featured.jpg

How to Market Your Plumbing Business

Having a professional website is a great first step in building an online presence for your plumbing business. But even if you have the world’s best plumbing website, you won’t get very far without marketing.

Every business needs marketing, and plumbing contractors are no exception.

Marketing is a broad concept, and there are many different strategies you could invest in. And, since most plumbing businesses don’t have an endless marketing budget, figuring out the right place to put your resources is critical to success.

Here are a few tips for driving leads and growing your plumbing business.

6 tips for marketing your plumbing business

#1. Rank high in local searches

Most searches for local plumbing services start on a search engine, like Google or Bing. Your first priority should be to rank as high as possible in these local searches.

This means optimizing your website for relevant keywords, and making sure that you indicate which areas you serve. Additionally, you should optimize your Google Business Profiles and get reviews from your happy customers.

If you have a brick-and-mortar location where customers can come visit you, consider embedding a Google Map on your website.

#2. Invest in digital advertising

Digital advertising is a relatively affordable way to reach new customers who are actively looking for plumbing services in your service area, and with a multi-channel campaign, you can drive quality plumbing leads wherever they spend their time online.

Once you begin running digital plumbing ads, pay attention to which ones are generating the most interest from your target customers. Adjust your budget accordingly so that you spend less on under-performing ad placements while boosting budgets for successful strategies that bring quality leads into your business pipeline.

For an even greater ROI, consider testing different ad copy within a single channel before expanding it into other channels. Also, try specifying your messaging for different demographics or interests.

#3. Connect with your community on social media

Social media platforms, like Facebook and Twitter, can be a great avenue for driving local lead generation. But the key is to use them strategically, since social media management tends to require more time than money.

Start by researching which social channels your target customers are using most frequently — Facebook is a big one for plumbers. Next, focus on a specific niche within the plumbing industry that aligns with who you want to serve – whether it’s residential or commercial work, high-end luxury homes or budget-friendly fixtures, and start sharing helpful content related to that topic.

You’ll also want to make sure that your social media profiles are consistent with the image you’re trying to communicate. If you have a professional, high-quality plumbing website, then use this same tone when posting content on social media.

#4. Build a strong reputation

Reputation management is one of the most powerful forms of marketing for a plumbing business because it creates an ongoing source of organic leads.

When someone needs a plumber in their community, there isn’t too much competition between plumbing contractors for that job. If you can get positive reviews from satisfied customers by providing exceptional service at every interaction with your company, then more people will choose you over the competition.

Even if you provide the best possible service, not everyone will write reviews on their own. However, most people will be happy to write one if you simply ask.

#5. Take advantage of video marketing

Having a visible presence on Google or Facebook is an important part of growing your plumbing business. But, it’s important to remember that you’re not the only plumbing contractor on Google or Facebook. You need a way to make your business stand out.

When you want to set yourself apart from other plumbing businesses, video is a powerful weapon in your arsenal. Video is an engaging form of content that can be used on your website, social profiles, ads and more.

Also, consider creating a YouTube channel. YouTube is the second most popular search engine behind Google, and it’s very underutilized by small businesses. This means you’ll have less competition and more opportunity to stand out.

#6. Stay top of mind with email marketing

Email marketing is a powerful way to keep in touch with your existing customers while also building relationships with potential leads. By sending regular emails to your subscribers, you can remind them of the value that you offer so that you’ll be the first plumber they think of when they need you.

Make sure that all of your marketing emails are relevant, personalized and interesting so they don’t feel like spam or junk mail. Any content you share should be useful for your readers — whether it’s educational blog posts or an invitation to attend a free seminar about home improvement projects.

If the people on your email list aren’t taking advantage of this resource then it is most likely not valuable enough for them at this time. Pay attention to your email open rate and regularly audit your email marketing list. Also, make it easy for subscribers to opt-out if they prefer.

Marketing 360® is a singular marketing platform with everything you need to drive plumbing leads and grow your plumbing business. Learn more.