Conversions can mean many different things. A conversion might be the sale of a product, or it might be a signup for your newsletter. Someone filling out a contact form, calling you for an estimate or scheduling an appointment are also examples of conversions. But, no matter what conversions mean to you, they’re the one goal of any landing page.
There are all kinds of different landing pages out there, but they’re all built for one purpose and one purpose only — to convert. If your landing page isn’t converting, then it isn’t effective. Luckily, there are a lot of things you can do to make your landing page more effective.