Whether we’re talking about a 4th of July promotion or a Valentine’s Day promotion, any holiday promotion should start on your website itself. Start creating holiday assets for your website now so that you’ll be prepared when the time comes.
Start by creating banners for your website to promote the holiday. These can be used on multiple pages and even in other marketing materials to spread the word about your upcoming holiday promotions.
Most of the time, the banner will be all that you need to promote on your website, but in some cases, a landing page will also be necessary. Determine now if you’ll need a landing page, and if so, create one.