Timing is always important, but for some industries, it’s absolutely critical.

Depending on what product or service you offer, timing an ad campaign can be the difference between success and failure.

Some verticals do better than others at different times of the year. For instance, you would never see an ad for snow removal in July in the midwest. You also wouldn’t see an ad for mosquito removal in the middle of December.

Running seasonal ads like these during the wrong time would be just wasting your money.

When determining the right timing for your ads, consider your industry and your services. Are there certain times when your products or services are most relevant? Are certain holidays or times of the year more relevant to your industry than others?

Depending on what industry you’re in, the time of the year may have a huge bearing on the demand for your product or services. But, it also has a huge bearing on how you get your message across.

The holiday season, for example, is a great time to start catering your message to the time of the year.

Let’s say that you’re a plumber. It’s not as if people would line up to get a great Black Friday deal on plumbing, but yet, you can still use the time of the year to get your message across in the most effective way.

Think about the unique plumbing issues people commonly face during the holiday season. Additional people in the house might mean more clogging toilets. Feasts and fancy dinners might mean more clogging garbage disposals. And, cold temperature might mean frozen pipes.

Depending on your industry, the time of the year may dictate which services or products you market, or it may dictate your message. Either way, it should be a factor.

For many industries, it’s important to consider how weather impacts your ads and your customers’ buying habits.

A roofer, for example, may want to run timely ads after a storm has passed through their area, or a landscaper may want to change their promotions to include snow removal in the winter. Or, if a heat front is coming in, an HVAC company may want to promote an air conditioning special.

Paying attention to what the weather is doing can help you get the timing right for your campaigns.

Trends on social media come and go. Paying attention to which trends on social media are popular can help you capitalize on them and get your message across most effectively.

But, with social media, you can also create your own timing.

When you have enough followers and a strong social media presence, you can inform your audience of an event and get them interested in your ads.

Digging into the best time of day to post your ads is not digging too deep or overthinking it. Time of day is a metric that matters.

While there are an incredible amount of variables depending on the vertical, putting your ad in front of your intended audience at the right time is the key to a successful ad campaign.

There’s no use in spending the money to run an ad campaign if your target audience isn’t online to see it.

The ideal time of the day to run your ads will depend on a lot of different factors, including your overarching goal. For example, if you’re using an ad to drive traffic to a blog, consider the time of day people are already reading your blog.

It’s much easier to capitalize on existing behaviors and trends than it is to try to create your own. In order to do that, you need to get to know those behaviors and trends. That’s where having the right performance reporting tools can really come in handy.