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How to Get Reviews for Child Care Centers

Choosing a child care provider is a big deal. Parents want to know that they've found the right child care provider, and before they take the leap to tour your facility or even meet with you, they'll more than likely read your reviews.

Having great reviews is critical to a child care provider's success. Good reviews can help you attract new families, while bad reviews can be extremely damaging to your reputation and business.

That's why it's so important to actively manage your reviews and ensure that they are positive. Here are six tips for getting great child care reviews:

#1. Offer great customer service

Not all reviews are made equal. Positive, five-star reviews can do wonders for your reputation, but negative reviews can do untold damage to your ability to succeed.

The kind of child care reviews you get are a direct result of the customer service you provide. The best way to get great reviews is to offer amazing customer service.

Families should feel welcomed from the minute they walk in the door. They should feel like their children are safe and well cared for. They should feel confident that you are the right child care provider for their family.

Good communication is an especially important part of customer service in a child care center. When a parent calls or emails with a question or concern, make sure you follow up with them right away.

If you offer great customer service, you'll be well on your way to getting great reviews.

#2. Ask for reviews

There are a lot of ways to get child care reviews, but the easiest and most straightforward way to go about it is simply to ask.

Don't be afraid to ask your families for reviews. If they're happy with your service, they'll be more than happy to leave you a positive review.

You can ask for reviews in person, over the phone or even by email. Just make sure you're not putting any pressure on families to leave a review.

The best time to ask for a review is right after a family has had a positive experience at your center. For example, if their child just graduated from your program, they might be willing to write a positive review.

#3. Make it easy to leave a review

The easier you make it for families to leave a review, the more likely they are to do it.

Make sure your reviews are visible on your website and social media pages. You can also include links to your reviews in your email signature and on printed materials.

If you have a Google Business Profile page, make sure your reviews are visible there, as well. You can even send families a direct link to your reviews so they can leave one with just a few clicks.

You should also consider embedding a reviews widget on your child care website. This will make it easy for families to write reviews, as well as for your website visitors to read your reviews.

#4. Respond to all reviews

It's important to respond to all of your reviews, both positive and negative.

When you get a positive review, take the time to thank the family for their kind words. If you can, mention something specific that you're happy they mentioned. For example, if they said your staff was friendly, you might say something like, "We're so glad you enjoyed your experience with our team!"

If you get a negative review, don't panic. It's important to take the time to respond in a professional and positive manner. Thank the family for their feedback and see if there's anything you can do to make the situation better.

For example, if a family is unhappy with your child care center's hours, you might offer to make arrangements for them to drop their child off earlier or pick them up later.

It's also important to remember that not all reviews will be 100% positive. It's normal to get the occasional negative review, and it doesn't mean that you're doing something wrong.

However, it's also important to really listen to feedback from the families in your care. When legitimate concerns arise, you need to address them promptly.

#5. Incentivize reviews

One way to increase the number of reviews you get is to offer an incentive for families to write them.

For example, you could enter all families who write a review into a drawing to win a prize. Or, you could offer a discount on child care tuition for families who write a review.

Just make sure your incentive doesn't violate any laws or ethical guidelines. For example, you shouldn't offer a prize in exchange for a positive review.

#6. Use reviews to improve your child care center

In addition to using reviews to attract new families, you can also use them to improve your child care center.

Take the time to read your reviews carefully and look for any common themes. If you notice that a lot of families are mentioning the same problem, it's likely something you need to address.

For example, if you're getting a lot of reviews that mention your child care center is unkempt, you'll want to take steps to improve cleanliness.

You can also use reviews to help you make decisions about hiring and training staff. If you're noticing a lot of reviews that mention a particular staff member, it might be worth doing some additional training with them.

Finally, reviews can also help you identify areas where your child care center excels. When you see families complimenting your program or staff, it's a good indication that you're doing something right. Make sure to celebrate your successes and build on them to continue providing the best possible care for families.

By following these tips, you can encourage more families to leave reviews and use those reviews to improve your child care center. A strong online reputation will help you attract new families and grow your business.

The Marketing 360® Reputation app can help you get great reviews and build a strong reputation for your child care center. Learn more and see our plans and pricing.