Your website is your dance studio’s home online. It’s what forms a prospective student’s first impression of your studio and sets the stage for the kind of lessons you offer. But, it can only do that if it’s effective.
How to Design a Winning Website for Your Dance Studio
Robyn Rivera
7 tips for designing a winning website for your dance studio
#1. Keep your design clean and simple
A rule of thumb in website design is the more complicated and busy your website, the less effective it will be where conversions are concerned.
When someone visits your dance studio website, it’s because they want to know what classes you offer, what your rates are like or about the background of your dance instructors.
Don’t try to cram too much information into your website. Stick with the basic information your prospective students want to know about, and make it stand out by using plenty of white space around it.
#2. Build your site with mobile users in mind
Whether someone visits your website using their smartphone, tablet or desktop computer, you want them to have the same great experience. They need to be able to click on all of the same buttons and enjoy the same look and feel.
Start by choosing a responsive website design template. Responsive designs automatically reconfigure based on the device being used, ensuring a consistent look and experience on every device.
Also, keep in mind that fingers on a smartphone aren’t as precise as a mouse on a computer. Leave plenty of space around buttons and other clickable elements.
#3. Include real pictures from your studio
Images are a key element of website design, but it’s important to remember that not all images are made equal.
People can spot a cheesy stock photo from a mile away. And, if you use irrelevant or low-quality images, it can confuse your message and make your website look unprofessional.
Use real pictures of your instructors, students (with their permission, of course) and studio. If you can, hire a professional photographer to ensure the best results.
#4. Have effective, informative content
Content is one of the most important aspects of your dance studio website. Written well, it informs and educates prospective students, and helps you rank for relevant keywords on search engines.
Before you start writing content for your dance studio website, think about the keywords someone might search if they were looking for you online. Then, include those keywords into your content naturally.
Keep the content on your homepage short and sweet, and only include the information people really want to see. Then, expand on your content by creating pages for individual classes, an About Us page to introduce your team, a page that describes your rates or specials, etc.
#5. Add a brand video
Too often, when people think about website content, they think about text and not much else. But, the reality is that modern websites need many different types of content in order to convert.
One type of website content you should take advantage of is video content. Video is a user-friendly way to get your message across, and it will help your dance studio website rank higher on search engines.
Don’t get lost in the weeds when creating a brand video for your website. Keep it short and simple, and give your viewers a brief introduction to your studio.
#6. Offer online booking
Given the opportunity, many consumers would rather book a dance lesson on your website than make a phone call to schedule one. Give them the option to, and you’ll increase your website’s conversion rate.
Online booking gives prospective students a quick and easy way to book appointments. Plus, it means less time on the phone for you and your instructors, and more time with your students.
#7. Simplify the path to conversion
The more steps in the path to conversion on your website, the less likely prospective students are to actually convert on your website.
Simplify the path to conversion by making it as quick and easy as possible for people to convert. Add a contact form to your website, and make your contact information visible on every page of your website.
Last but not least, make sure that your studio is always easy to find by embedding a Google map on your website. This will also help you rank higher in local searches.
Build a beautiful website for your dance studio that educates and informs prospective students, keeps your classes full and drives results with Websites 360®, and get everything you need to manage and grow your dance studio with Marketing 360®. Get started.