Every business needs to have a consistent voice. It’s part of what makes your brand unique, and it keeps your message consistent across all of your content, be it on your website, blog, social media posts, etc.
Your brand’s voice is essentially the who behind all of your content. And, even though you might deliver the message in different ways depending on the situation, the who behind your message doesn’t change, and neither should your voice.
Your voice consists of all of the aspects of your content that never change, like the turns of phrase you like to use, how you structure your sentence and paragraphs, specific verbiage you use or don’t use and more.