How to Build Forms That Convert for Your Pest Control Website-Featured.jpg

How to Build Forms That Convert for Your Pest Control Website

A website is a critical part of a pest control company's marketing strategy. It's where your potential customers will go to learn more about your company and your services. It's also a great place to showcase your work and build trust with potential customers.

The right pest control website design can be a lead-generation powerhouse for your business. But, in order for it to be effective, it needs to be built with conversions in mind. One key element that can make your website more convertible with forms.

You can use website forms to collect pest control leads, schedule appointments and even take payments. Just like your website as a whole, your forms need to be designed to convert.

Here are a few things to keep in mind when designing forms for your pest control website:

1. Keep it short

No one wants to spend their valuable free time filling out website forms. And, if you draw your forms out too much and ask for more information than you have to, you're going to lose out on conversions.

The shorter your form, the more likely people are to fill it out. When designing forms for your pest control website, only include the fields that are absolutely necessary. The less information you require, the more likely people are to complete your form.

2. Provide value

No one is going to fill out a pest control website form for no reason. Give them a reason to fill out your form by offering something in exchange for their information that they will find valuable.

This may be a free consultation, a discount on services or even a downloadable guide on how to eliminate fleas in your home. Whatever you offer, make sure it's something your target audience will find helpful and that it's relevant to your business.

3. Use clear and concise wording

The wording you use on your pest control website forms is important. Not only should it be clear and concise, but it should also be persuasive. Use language that will encourage people to take action and fill out your form.

For example, instead of using the word "submit" on your button, use something more persuasive like "get started" or "find out more."

4. Use an eye-catching design

Your forms should be designed to stand out from the rest of your website. Use an eye-catching color or an interesting design to make your forms more noticeable.

You want people to see your forms and be compelled to fill them out. If your forms blend in seamlessly with the rest of your pest control web design, they're likely to be ignored.

5. Place your forms prominently

The placement of your forms is just as important as their design. You want to make sure your forms are placed prominently on your pest control website so they're impossible to miss.

A good rule of thumb is to place your forms above the fold on your website. This means that visitors should be able to see your forms without scrolling down.

If you have a long website, you may also want to consider placing your forms on multiple pages. This will ensure that people have a chance to see them, no matter where they are on your site.

6. Test your forms

Once you've designed and placed your pest control website forms, it's important to test them to make sure they're working properly. Try filling out your forms yourself to see if there are any areas that need to be improved.

You may also want to ask a friend or family member to fill out your forms to get their feedback. Testing your forms before you launch your website will help you avoid any potential conversion problems down the road.

7. Use a form builder

Building pest control website forms from scratch can be time-consuming and difficult. If you're not a web designer — or you are a web designer and you want to save a lot more time — you may want to consider using a form builder, like the Marketing 360® Forms app, to create your forms.

The Marketing 360 Forms app integrates with our all-in-one pest control marketing platform. That means you can create beautiful, conversion-friendly forms that work seamlessly with our website and CRM — without having to touch a single line of code.

Using forms on your pest control website can be a great way to collect leads, schedule appointments and take payments. Just remember to keep the above tips in mind to ensure your website forms are built to convert.

Not only does Marketing 360's pest control marketing platform give you the tools you need to build a beautiful website with convertible forms, but also to drive exclusive leads, master SEO and content marketing, connect with your community on social media and so much more.

Learn more and see our plans and pricing.