These days, a small business’s reputation is everything. It can quite literally make or break your success.
Here are some key stats to consider from Reputation X:
- 97% of consumers search for local businesses online
- Consumers read an average of seven reviews before trusting a business
- Nearly three out of four consumers say that they trust a business more if it has positive reviews
- 60% of consumers say that they want to work with a business less if it has negative reviews
To summarize, the vast majority of consumers aren’t looking for a business in the phone book anymore; they are looking on Google, Facebook or even Yelp. And, not only do they actively read reviews before choosing to work with a local business, what they read has a real impact on their decisions.