The common phrase, “if you build it, they will come,” is actually a misphrase from Field of Dreams. Misquote or not, many online retailers are under the misconception that, once they build a website, visitors will come on their own.
Building the right ecommerce website is, without a doubt, a critically important aspect to your success online. However, even if you built the best ecommerce website that’s ever existed, if no one ever sees it, it may as well not exist in the first place.
In addition to building the right website, you need the right digital marketing strategy. That should include search engine optimization (SEO), social media marketing, social media management, video marketing, search advertising, and more.