Design Inspiration for Your Fitness Website

Design Inspiration for Your Health and Fitness Website-Featured.jpg

Design Inspiration for Your Fitness Website

April 14, 2021 1:30pm Robyn RIvera

Every fitness center, personal trainer, gym, yoga studio, nutritionist, etc. needs a great fitness website.

Your website is where people come to learn about your services or classes, check out your fitness center or get to know your instructors or personal trainers. In essence, it’s your fitness business’s storefront online, and it needs to make the right first impression.

With fitness website builders, like Websites 360®, building your own website is easy – you don’t even have to know a single line of code. However, having the tools you need to build a website is only half the battle.

Even with the most intuitive, easy-to-use website builder, building your own personal trainer or gym website can be a daunting task. Today, I hope to help you find the inspiration you need to build a beautiful website for your fitness business.

Design inspiration to get you pumped about building a health and fitness website

White space

The number one thing to keep in mind while designing your health and fitness website is to keep it simple. Overcrowding your website with too much information will only confuse your visitors and complicate your message.

One way to ensure a clean, modern design is to use plenty of white space around important elements, like in the example above. This will help to draw the eye to where you want it to go and highlight calls to action (CTAs) and buttons.

Simple navigation

When someone visits your website, they do so with a specific purpose in mind. Maybe they want to learn about your upcoming classes, instructors or equipment, or maybe they want to shop at your proshop or are looking for a way to contact you.

Whatever it is that someone is looking for, make sure that it’s easy to find by keeping your navigation simple and to the point. Don’t try to reinvent the wheel. Instead, use a simple menu-style navigation, like the one above, to make it easy for visitors to find what they need.

Contact information

Whether someone is interested in taking a class, signing up for a membership or just in need of directions to your gym, yoga studio or fitness center, they’re often looking for your contact information.

Make sure that your contact information is easy to find. Have a dedicated Contact Us page, but make your contact information visible on every page by including it in your footer, like in the picture above.

Mobile friendly

Most of the people who are visiting your website will be doing so using their smartphone or tablet. And, it’s important that, no matter what device someone is using, you can provide them with a consistent, enjoyable user experience.

Having a mobile-friendly website starts with having a responsive design, which is a design that automatically reconfigures itself based on the device being used. But, it also involves formatting your website properly for mobile, which includes keeping content short and sweet and leaving lots of space around clickable elements, like in the example above.

Social proof

The fitness industry is one of the most competitive industries out there, and you’ve got a lot of competition out there, fighting for many of the same people that you are. When someone comes to your website, you need to give them a reason to choose you.

Harness the power of social proof to increase the convertibility of your website by including testimonials from your happy members, like in the example above. A reviews widget and before-and-after photos are also great forms of social proof for a fitness website.

Call to action

What do you want visitors to do when they visit your website? Is your ultimate goal for people to become a member, inquire about your classes or schedule a tour of your fitness center? Whatever it is, make it clear to visitors by having a visible CTA.

It’s perfectly acceptable to have more than one CTA on your website. Just make sure that you only focus on one visible CTA at a time, like in the example above, and keep the space around it clear to make it stand out on the page.

Social links

Gone are the days when a fitness business’s online presence was limited to its website. Now, a fitness business should have a presence in many different places, especially on social media.

Digital marketing is interconnected and works better together. Not only should your social media profiles have links to your website, but your website should also have links to your social media profiles, like in the example above, to make it easy for your website visitors to follow you.

Start building your health and fitness website with Websites 360. Pick a website design template to get started.