Websites have changed a lot over the past several years.
The first website was created in 1991, and in the 30 years that websites have been around, they’ve evolved numerous times. And, the reason websites have evolved is that the way people use them and how they look at them have also evolved.
It used to be that the only way someone might encounter your website is on a desktop computer, but these days, everyone has a fully functional computer in their pocket that they can check your website out on. It used to be people would only search by putting keywords into Google, but now, people can search by asking Siri or by saying, “Hey Google.”
Your website is your business’s main hub online, and it needs to be effective. However, because websites are changing and evolving at such a rapid rate, it’s also important to recognize when your site is no longer effective.