If your website overwhelms your visitors with too much information or too many design elements stuffed above the fold (the part of a web page visitors see without scrolling), the likelihood that it will convert at a high rate isn’t good.

The highest-converting websites are clean and simple. That means using plenty of white (or empty) space, like in the example above, and leaving plenty of room around important pieces of content and clickable elements.

The best part about having a simple design is that it makes your website look elegant. That’s exactly the kind of image you want to paint of your wedding planning business.

When someone visits your website, it’s because they want to know about what you can do and how you can make their big day that much better. What they don’t want is to see a bunch of stock images of happy couples on their wedding day.

The general advice we give about stock photography is that it’s better than nothing. But, on a wedding planner website, it’s a big mistake.

If you don’t already have professional photos of past weddings you’ve planned, it’s time to fix that, pronto. Having a gallery of stunning, high-quality images of real-life weddings on your website is non-negotiable.

Most of the people researching wedding planners and visiting your website will be using a smartphone or another mobile device. It’s imperative that your wedding planner website is built to give them the best possible experience.

The first step towards building a modern website is to choose a responsive design. This means that your site will automatically reconfigure itself for the device being used, ensuring a great experience across all devices.

The next step is to always test out and preview any changes you make to your website on your phone. You want to make sure that every update you make looks and works great on a mobile device.

People visit your website for all kinds of different reasons. Some visitors want to learn about your services, see pictures of weddings you’ve planned in the past, learn about your background, book an appointment with you and do a whole host of other things.

Regardless of why someone is visiting your wedding planner website, you need to make it as easy as possible for them to find what they’re looking for. That means that you need a simple, easy-to-use navigation system on your website.

You should also consider adding social buttons, like in the example above. This way, it will be easy for visitors to find and follow you on Facebook and any other platforms you have a presence on.

They say that a picture is worth a thousand words. If that’s true, then a video has to be worth millions of words, and that’s especially true where wedding planning is concerned.

Like an image gallery, having a brand video introducing yourself and your services will give your visitors a glimpse into what you have to offer and how you can make their day memorable. It’s the best way to tell your story and make your brand stick out.

Best of all, having a video on your website can actually help you rank higher in the search results. Plus, you can use it in your other marketing materials, like on your social media, YouTube, ads and beyond.

Most wedding planners claim to be the best at what they do. They say that they make your big day special and memorable, and that they have the best network of photographers, caterers and DJs to give you an incredible experience.

Your website visitors are expecting you to say this about yourself. That’s why it means a whole lot more when your past clients say it about you, too.

Your clients are putting the biggest day of their lives into your hands. That takes a lot of trust. And the best way to build that trust on your website is by highlighting your best testimonials from your real clients.