Most people don’t look up local beauty salons in the phone book anymore. Instead, most will ask Siri or turn to Google.
Building a strong online presence for your salon is key to increasing your visibility and getting new clients in the door. And, that starts with building a salon website.
Whether someone finds your salon on Google, Facebook or a local business directory, like Top Rated Local®, they’re going to visit your website to learn more about your salon before they take the leap and schedule an appointment.
Your website is your hair salon’s home online. It’s where all of your marketing efforts and online properties will point, and it’s the one place you have full control over online. Suffice it to say, your website is critical. Here are a few things you can do to get it right.