A Salon's Guide to Website Design

Most people don’t look up local beauty salons in the phone book anymore. Instead, most will ask Siri or turn to Google.

Building a strong online presence for your salon is key to increasing your visibility and getting new clients in the door. And, that starts with building a salon website.

Whether someone finds your salon on Google, Facebook or a local business directory, like Top Rated Local®, they’re going to visit your website to learn more about your salon before they take the leap and schedule an appointment.

Your website is your hair salon’s home online. It’s where all of your marketing efforts and online properties will point, and it’s the one place you have full control over online. Suffice it to say, your website is critical. Here are a few things you can do to get it right.

6 tips for building a salon website that converts


#1. Make sure it’s mobile-friendly

When someone is looking for a local beauty salon in your area, in most cases, they’ll be doing so using their smartphone. If you want your salon to show up on that mobile Google search, and if you want to provide the best experience for your mobile users, your site needs to be mobile-friendly.

Getting your salon website right starts with choosing a responsive website. Responsive websites automatically reconfigure themselves for the device being used. This eliminates the need to have separate desktop and mobile websites, and it ensures the optimal experience on any device.

A responsive design is just the first step, though. It’s always important to keep mobile users in mind when designing your website by leaving plenty of space around clickable elements and formatting your text the right way.

#2. Make it easy for visitors to navigate

When a new visitor comes to your website, they usually have a specific purpose in mind. Maybe they want to learn about your stylists and services, see pictures of your previous work, check out your prices or book an appointment.

Whatever it is that your visitors are there to do, you need to make it easy for them to do it! That means making your site easy to navigate by including a basic menu-style navigation and highlighting important information, like your phone number, address and hours.

Don’t try to reinvent the wheel when it comes to salon website design. Stick with what works, and make it yours by adding your own images, content, etc. A great place to start is with a professional salon website design template.

#3. Include high-quality images

When someone is visiting your salon website, trying to decide whether or not to schedule an appointment, one of the main things they are going to look for are pictures of your work.

As any salon owner knows, hair is a big deal, and it takes a lot for someone to trust you with their hair. One key way to build that trust is by showing off the great work you’ve done in the past.

Having high-quality images of your work as well as your salon helps visitors know what to expect when they come in. Consider investing in professional photography to ensure that you’re making the best possible impression on your visitors.


#4. Use white space strategically

White space is an important design element that needs to be included in your salon website, as it will help add a modern touch to your website and keep it simple.

The strategic use of white space can also help you highlight the most important aspects of your salon website, including your CTAs (calls to action), booking form and contact information. White space can be used to draw the eye and lead your visitors to take the next step.

In addition to making your salon website look more modern and professional, white space is also important for the mobile experience. When you include plenty of white space around buttons and other clickable elements, you’re making your website more mobile-friendly.

#5. Showcase your happy customers

Every salon is going to claim that they have the best stylists and the most relaxing environment, and that they provide the best haircuts, colors and styles. This can make consumers desensitized to the message.

What really makes the message sink in with consumers is when it comes from your customers. When your customers say you’re the best, it makes a lasting impact and helps to build some of that much-needed trust and confidence.

People want to read salon reviews before they book an appointment. Make it easy for them to find your reviews by displaying your best customer testimonials right on your website!

#6. Offer online booking

After someone has read about your services and stylists, perused your gallery, read your reviews and decided to work with one of your stylists, make it as easy and convenient as possible for them by offering online booking.

Some people will want to make an appointment with one of your stylists over the phone, but a lot of your customers want the freedom and convenience of booking on your website. Best of all, this means less time on the phone for you and more time with your clients.

Look for a scheduling option that allows you to add details about your stylists, including their availability and experience, and allows your customers to schedule appointments with specific stylists.

Not that long ago, if you wanted a next-level salon website, your only option was to hire a professional website designer. Those days are over.

Websites 360®, the best salon website builder for DIY design, makes it quick, easy and totally affordable to build a website that drives conversions and makes your salon stand out online.

Choose from a library of salon website design templates to get started, and then customize it with your own content, images, branding and more with an intuitive, drag-and-drop editor.