When it comes to nurturing leads and customers, almost no other medium is quite as effective as email marketing. Thanks to smartphones, most people’s inboxes are right in their pockets, and emails are often checked almost immediately.
Not only does email marketing give you direct, almost-instant access to your customers and leads, but it gives you a much more personal, targeted way to connect. Nine times out of 10, the more personal and targeted the campaign, the better the results, which may explain why email marketing has such a high ROI.
You can do almost anything with email. Request reviews on previous product purchases or services, recommend additional, complementary products or services, follow up after appointments, send birthday wishes and exclusive offers, announce sales and upcoming promotions and a whole lot more.
When done right, email marketing is incredibly effective for a variety of goals and objectives. It can help you get repeat business, build a strong reputation, drive sales and more.
It’s important to realize, though, that not every email marketing campaign is made equal or will drive the same results. Just because it can be effective, doesn’t mean it will be, but with a little know-how, you can drive the results that you want.