Not only do older websites appear outdated, clunky and untrustworthy, but they’re also a lot harder to update with new content and don’t smoothly integrate with social media for easy sharing. And, since SEO and social media management both play a huge role in visibility these days, it can be enormously detrimental to your success online.
Modern-day website builders are designed to make it easy to update content, add new pages and blog posts, embed videos and even share directly on social media. When you need a dedicated landing page for an ad campaign or a new service, the right CMS makes updating your website easy.
Keeping your website updated with fresh content is not only key for keeping visitors up to date on who your business is and what you offer, but it’s an important part of ensuring that your website ranks on search engines, as well.