When most people think of search engines, they think of Google and Bing, but there’s one other big one that small businesses need to consider when building their marketing strategy — YouTube.
YouTube is actually the second most popular search engine, right behind Google. It also happens to be underutilized by small businesses. With billions of users and limited competition, YouTube has the potential to be a highly impactful marketing channel for small businesses.
YouTube marketing starts with building a strong channel for your business.