A lot of businesses are under the impression that, the more information they can provide, the better. And, while — in a way — that’s true, it’s more about how you present the information that matters.
Let’s put it this way. You can provide the best possible information, but your readers will only be able to benefit from it if they actually read it. If your website is formatted in a way that confuses the message by overloading your visitors with too much in one small space, they probably won’t stick around for long.
Keep your website clean and simple by leaving plenty of white space around the most important elements of your page, like your main call to action (CTA).
Your website will look more attractive and you’ll be able to guide your visitors to fill out a contact form, sign up for your newsletter, visit your services page or whatever the next step is.