In this day and age, every small business needs a website. It's where prospective customers will go to learn about your business, shop for products or book a service. It's often your first impression, and it's your small business's home online.
However, it's important to realize that not all small business websites are made equal. A small business website that's poorly designed, difficult to navigate or doesn't offer what visitors are looking for is not going to do your business any favors.
If you want your website to convert visitors into leads and customers, you need to put some thought into the design and functionality of your site. Here are some tips to help you build a small business website that converts.