6 Signs You Need to Update Your Website-Featured.jpg

6 Signs You Need to Update Your Website

These days, every small business that wants to succeed needs a website. However, a small business website isn’t something you can build and then forget about. If you want it to be effective, you need to keep it up to date.

A great website is your 24-7 sales tool. It informs people about who you are and what you do, answers common questions, tells people how to get in touch with you and more. It’s often what forms people’s first impression of your business.

Suffice it to say, having an effective website is critical. If your website is not up to par, it can end up hurting your business.

6 signs that it’s time to update your small business website

Sign #1. It doesn’t pass the mobile-friendly test

In 2022, you can expect that the majority of people who visit your small business website will be using a smartphone or another mobile device. You need to make sure that your website provides just as good of an experience for them as your desktop users.

Take a few minutes to run your website through Google’s Mobile-Friendly Test. This will tell you whether or not your website is up to par from a mobile perspective, and will give you suggestions on how to repair any issues that are holding you back.

Every small business needs a responsive website design so that it will configure itself properly for the device it’s being viewed on. If your website design isn’t responsive, it’s time to think seriously about building a new one.

Sign #2. It ranks poorly on search engines

Your website may be beautiful and perfectly designed, but if no one sees it, it really doesn’t matter what it looks like. Visibility is incredibly important, especially organic visibility on search engines, like Google or Bing.

Most of the time, people start their search for brands and local businesses on a search engine. These are people actively searching for keywords related to what you have to offer, which makes them high-quality leads. Plus, they’re super affordable.

Updating your website regularly with new, keyword-rich content is a key part of increasing and maintaining organic visibility on search engines. The easiest way to do that is by adding new blogs to your website consistently.

Sign #3. It loads slowly

Patience is not a virtue that most people have in this day and age. And that’s especially true when it comes to online users, who have a shorter attention span than even a goldfish!

In general, you can expect people to decide whether or not to stick around on your website within the first few seconds of landing on it. If that time is spent loading your site, they’re probably going to end up pushing the back button and moving on to the next business.

Milliseconds matter when it comes to website load speed. You can see if your website is fast enough to compete effectively with PageSpeed Insights, Google’s site speed test. Like the Mobile-Friendly test, PageSpeed Insights will give you suggestions about how to increase site speed.

Sign #4. It doesn’t convert

At the end of the day, the point of any of your marketing materials is to get a conversion, and your website is no exception. A conversion for you might be a purchase, an appointment scheduled, a call or a website form fill-out.

Regardless of what a conversion means for your website, you want your website to convert at an acceptable rate. If it’s not converting, it’s not working for you or doing what it was designed to do, and it’s a big problem.

There are lots of things that can hurt your conversion rate on your website, and you may need to make some updates if your website isn’t converting at a high enough rate.

Sign #5. It doesn’t integrate with social media

Back in the day, small businesses that had their own websites were ahead of the game. In fact, a website was basically all a business needed to succeed online. But, times have changed.

Modern businesses need to have a presence anywhere and everywhere their prospective customers are spending their time online. These days, most people are spending the majority of their time online on social media.

You need to have an active presence on popular social media platforms, including Facebook, but that’s just the first step. Your website shouldn’t operate in a silo. It needs to seamlessly integrate with your social media profiles.

Sign #6. It hasn’t been updated in a while

At Marketing 360®, we like to say that websites age in dog years. Website design trends that are popular today may not necessarily be popular in a month or a year. A website that hasn’t been touched in a while can quickly become outdated.

To ensure that your website is modern and professional, you need to make little updates on a regular basis, even if that just means adding a new blog every week.

If you haven’t made any changes, added any new content or otherwise updated your website in a while, it’s time to get started!

The Websites 360® website builder not only makes it easy to build a beautiful, modern website for your business, but it also makes your website easy to update. Learn more.