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5 Tips for a More Visible Website

There’s an old philosophical thought experiment that goes, “If a tree falls in the woods, and no one is around to hear it, does it make a sound?” But, I think the real question is, does it matter? The same could be said of your website. If your website isn’t visible, does it even matter if it exists at all?

The fact of the matter is that you can spend millions of dollars building the most beautiful website that’s ever existed, but if no one ever finds it, it may as well not exist at all.

That’s why visibility is the single most important part of your digital marketing strategy. Luckily, though, there are lots of things you can do to make your website more visible online.

How to make your website more visible

#1. Optimize your website for search engines

Search engine optimization (SEO) is an important part of ensuring that your website ranks on Google, Bing and other search engines, and it involves using the right keywords strategically throughout the content on your website. The first step of optimization is keyword research.

Think about what your customers might be looking for when they’re searching for your products or services online. Type each of these words into Google and scroll to the bottom of the page. You’ll find a list of other recommended search terms that can give you more ideas for optimizing your website for search engines.

Once you’ve determined which keywords you want to target, start putting them on your website. Try to use these keywords naturally throughout your content, as well as in page titles, headings, title tags, meta descriptions and image tags.

#2. Build content regularly

Another important aspect of SEO and content marketing is building content on your website on a consistent basis. This can be done in the form of blogs or pages, and it can go beyond text to include images, infographics and videos.

But, no matter what kind of content you decide to add to your website, you want it to help you rank on search engines. That means that your content needs to be:

  • Informative - Google and other search engines want to provide users with the best answers to their questions, which means they’ll rank the most informative content at the top. Always aim to write content that your readers could actually benefit from.
  • Original - If you’re creating the same content as everyone else, you’re adding nothing to the conversation, and search engines aren’t likely to rank you very high in the SERPs (search engine results pages). Don’t just regurgitate what others are saying. Create something original.
  • Authoritative - Search engines look for authority when ranking content because they want to provide their customers with the best possible answers to their queries. Luckily, as a business owner, you have a lot of authority in your given field.

#3. Establish an active presence on social media

The first rule of marketing is that you need to be where your target audience is, and these days, more and more of your target audience can be found on social media.

Establishing a presence on Facebook, Instagram, Twitter, and any other platform your target audience uses will not only help you get your brand out in front of a wider audience, but it will also help you connect with your current customers on a deeper level. This helps you to create a lifelong customer base that will stick with your business through thick and thin.

Social media offers a more casual connection with your customers and helps you show a different side of your brand. Best of all, the organic side of social media management is totally free, which makes it a powerful way to grow your business without breaking the bank.

If you want your reach on social media to go even farther, you also have the option to take advantage of paid advertising.

Facebook advertising is a game-changer for many small businesses, as it offers a whole new level of demographics targeting, allowing you to advertise only to the people most likely to want to take advantage of your products or services.

#4. If you’re local, get listed

When someone is looking for a local business online, that search almost always starts on a review site or local business directory, like Google, Yelp or Top Rated Local®. But, in order for your business to come up on the list, it first needs to be listed on the review site or directory in question.

In addition to making sure that your business is listed on all of the relevant directories and review sites, you should make sure any of the current listings that are out there are claimed and updated with the correct information.

After all, it’s not going to help you if someone finds your listing but can’t get a hold of you because your phone number or address is no longer accurate.

Claiming your current listings also gives you the ability to respond to the reviews your customers have left you, which is incredibly important for your business's online reputation.

#5. Harness the power of advertising

Another important tool you have in making your website more visible is digital advertising. Much like Facebook advertising, Google search ads allow for extremely targeted advertising campaigns.

This means that you won’t be wasting any money on advertising to people who aren’t likely to utilize your service or buy your product in the first place, and you’ll make the most out of every dollar you spend on advertising.

Search ads are a great way to get your name in front of your target audience, and you can stay in front of people who have already shown interest in what you have to offer through retargeting ads.

These ads are only displayed to people who have met certain criteria, like visiting your website, abandoning their cart or looking at a specific product for a certain amount of time, reminding your visitors that you’re still there, ready to help.

The best part of using the Websites 360® website builder is that each and every one of our design templates is designed with visibility in mind. Having a Websites 360 website isn’t the only thing you need for a visible website, but it’s a great start.

Start building a more visible website for your business today.

Originally published on 5/21/20