There’s an old philosophical thought experiment that goes, “If a tree falls in the woods, and no one is around to hear it, does it make a sound?” But, I think the real question is, does it matter? The same could be said of your website. If your website isn’t visible, does it even matter if it exists at all?
The fact of the matter is that you can spend millions of dollars building the most beautiful website that’s ever existed, but if no one ever finds it, it may as well not exist at all. That’s why visibility is the single most important part of your digital marketing strategy. Luckily, though, there are lots of things you can do to make your website more visible online.