Social media management is something every small business could benefit from.
Not only is social media management a largely free way to grow your business, but it's also an effective tool for connecting with your audience, growing your local presence, building trust and so much more.
Social media platforms like Facebook, Twitter, and Instagram provide valuable opportunities to reach out to potential customers, but only if you know how to use them correctly.
One thing that every small business should prioritize on social media is engagement.
Social media engagements are any interactions between a user and a brand on social media. These can include likes, comments, shares, retweets and more.
Engagements are important because they show that people are interested in what you're posting and that they're willing to interact with your brand. The more engagements you have, the more likely you are to reach new potential customers.
Here are a few key things you can do to increase social media engagement for your small business: